網(wǎng)紅帶貨 網(wǎng)紅：social media influencerHe is not only a social media influencer, but also a teacher.他不只是個(gè)網(wǎng)紅，還是個(gè)教師。很多時(shí)候，我們都會把某個(gè)行業(yè)的意見領(lǐng)袖簡稱為：KOL，也可以表達(dá)網(wǎng)紅的意思。eg:Belling says influencer marketing was critical from day one, when popchips was just a little indie brand that could.Belling 說，網(wǎng)紅帶貨從第一天起就至關(guān)重要，當(dāng)時(shí) popchips 還只是一個(gè)小的獨(dú)立品牌。 直播 直播：live streamThis is a wonderful live stream.這是一場精彩的直播。相關(guān)詞匯：網(wǎng)紅直播：live video streaming/ network broadcast網(wǎng)絡(luò)主播：network anchorlive stream 直播live 表示：現(xiàn)場直播stream 表示：流量eg:Let's watch the live stream together!我們一起看直播吧！相關(guān)熱詞 e-commerce live streaming 電商直播direct broadcasting room 直播間online platform 網(wǎng)絡(luò)平臺social media 社交媒體Tik Tok 抖音purchasing power 購買力fan economy 粉絲經(jīng)濟(jì)live streaming economy 直播經(jīng)濟(jì)limited edition 限量發(fā)售anchorman /’æ?k?mæn/ 男主播anchorwoman /’æ?k?w?m?n/ 女主播streaming online 在線直播key opinion leader 網(wǎng)紅KOLnew media 新媒體follow / unfollow 關(guān)注 / 取關(guān)hit the LIKE / thumbs up 點(diǎn)贊reward function 打賞功能flood / explode the screen 刷屏social network / networking 社交網(wǎng)絡(luò)attract followers 圈粉小拓展：“明星代言”英語可以說成 celebrity endorsementendorse /?n’d?s/ v. 代言；宣傳endorsement n. 代言開箱直播：unboxing live stream美妝直播：beauty live stream穿搭直播：fashion live stream 相關(guān)人物 口紅一哥——李佳琦The 27-year-old Li Jiaqi’s maverick sales technique has won him the nickname "Lipstick Brother No 1". Once an unassuming shop assistant earning a modest salary in Nanchang in south-east China, he now has more than 40 million followers on Douyin.27歲的李佳琦特立獨(dú)行的銷售技巧為他贏得了“口紅一哥”的稱號。他曾經(jīng)是南昌某商店一個(gè)不起眼的店員，掙著微薄的薪水，而現(xiàn)在他在抖音上有4000多萬粉絲。In one of his live-streaming sales sessions he sold 15,000 lipsticks within five minutes. Unlike many beauty bloggers he always demonstrates the lipsticks he's selling on his lips, rather than his arms. It seems to be paying off, as he now reportedly has a net worth of up to $5m.李佳琦在一次線上直播銷售活動中，五分鐘內(nèi)就賣出了15000支口紅。與許多美妝博主不同的是，李佳琦展示口紅時(shí)總是涂抹在嘴唇上，而不是手臂上。付出終有回報(bào)，據(jù)報(bào)道，他現(xiàn)在的凈資產(chǎn)高達(dá)500萬美元。帶貨女王——薇婭There is also 33-year-old Wei Ya, whose 1 April sale of a $6m rocket launch on Taobao amazed the nation and attracted international publicity. So much so that Taobao had to issue a statement confirming the sale was real and not an April Fools' joke.33歲的薇婭4月1日在淘寶直播間售出了一枚價(jià)值4000萬元的火箭，轟動全國，引發(fā)了國際關(guān)注。淘寶不得不發(fā)表一份聲明，確認(rèn)這次銷售是真實(shí)的，而非愚人節(jié)玩笑。The official China Daily says this was "the world's first live broadcast of a rocket sale". More than 620,000 Weibo users have used the hashtag #WeiYaSellsARocket and more than two million online viewers tuned in to watch the sale.《中國日報(bào)》表示，這是“世界首次直播賣火箭”。超過62萬微博用戶參與了話題#薇婭賣火箭#， 200多萬觀眾在線觀看了這場銷售直播。 相關(guān)作文
直播帶貨假如你是李華，因?yàn)樾鹿谝咔? the COVID-19 epidemic))的影響，你的英國筆友May家開辦的農(nóng)場農(nóng)產(chǎn)品滯銷，寫信向你求助。請你給她回封信，鼓勵她參照中國的經(jīng)驗(yàn)，自己做網(wǎng)絡(luò)主播( network anchor)，在家直播帶貨( promote goods sales through livestreaming)。內(nèi)容包括1.直播推銷的設(shè)備;2.直播推銷的優(yōu)勢;3.直播推銷的建議。參考詞匯1.拼單: share the bill;:2.秒光:sell out within seconds;3.網(wǎng)紅營銷:social Influencer marketing。參考范文Dear Mary, How are you getting along these days? Knowing that the produce on your farm is hard to sell during the COVID-19 epidemic, I really feel as worried as you. So, I'm writing to share some successful Chinese experience to help you. Chinese farmers came across the similar problem not long ago, but they came up with a creative solution:promoting goods sales through livestreaming. What you need are a computer or a cellphone with access to the Internet and a live stream platform or application for broadcasting. By taking advantage of social influencer marketing, the sellers can introduce the goods more efficiently and the buyers can watch the products visually in real time, thus, making the online trade more convenient. To ensure the quality of live streaming, make sure the equipment and the Internet are of good quality and the surroundings are quiet and free of disturbance. I do hope that it will be helpful to you. Best wishes! Yours sincerely, Li Hua
